Business & marketing plans 

Your business plan got you this far, but frequent planning is crucial to the ongoing growth of your business. As your business expands, you should regularly review and update your plans accordingly.

Review your business plan

A regularly updated business plan can help you manage changes to your business and accommodate new directions. As your business expands, you will need to reconsider issues such as risk management, finances, marketing, intellectual property, insurance and your business structure.

Update your marketing plan

A responsive marketing plan provides direction and ensures a systematic, clear approach to promoting your business. Increasing your efforts in marketing and promotion can be a crucial step towards expanding your business and customer base. If you have made significant changes to your business, remember to also update your advertising materials, such as business cards, signage and logos.

Create your export plan

If you plan to expand your business overseas by exporting, you will need to develop an export plan. Within the plan, you will need to examine issues such as your target markets, Customs requirements, international intellectual property and marketing strategies.